Saturday, October 11, 2008

Catholic Mass Media Awards slated for Oct 29

MANILA, October 6, 2008—The annual Catholic Mass Media Awards (CMMA) of Philippine Catholic Church will be held on October 29, 2008

The Communication Foundation for Asia (CFA), a Catholic media center, is helping the Asian Catholic Communicators Inc. to coordinate the screening of entries for the 2008 Cardinal Sin Catholic Book Awards for the family life, youth and children category, according to a CFA press release. 

CMMA gives its trademark rock trophies to honor the country’s best values-oriented work in student communications, radio, print, television, cinema, music, the internet, and advertising.

The Catholic Media Awards have had a strong influence upon commercial media in the Philippines, over the last 20 years. They have won great prestige, and are the most coveted awards in the country, because of the integrity of the judges.

CFA’s main task was to select the judges for the category as well as to organize and host the meeting to consolidate the judges’ results. 

The panel of judges consists of three educators/communicators well-versed in the subject. These are: Ms. Marion Cruz, school directress of Cradle of Joy and a former judge for the same category during last year’s awards; Dr. Clodualdo del Mundo, award-winning film scriptwriter/director and former dean of Communication Arts of De La Salle University and Fr. Arsenio Lumiqued Jr., MSC, counsellor and faculty member of the Center for Family Ministries, Loyola School of Theology, the press statement said.

In a meeting at CFA on July 23, 2008, the judges discussed their choices and decided on the final winner. There were five books submitted to ACCI for the category, published from May 2007 to April 2008. The winner was judged according to content (originality of development of topic, accuracy, clarity and organization) - 60%, writing style - 20%, and book design - 20%. 

The following core values were taken into consideration in choosing the final winner: love of God, love for humanity, love for creation, love of country and love for the poor and disadvantaged. (Santosh Digal)